By Ken Parks, February 11, 2013
Several church businesses employ the strategy of marketing
their product, church attendance, by bringing in guest speakers who sometimes
have nothing to do with the Gospel of Jesus Christ.
A few years back, I attended one of these so-called
"men's conference." Basically
it was a Saturday morning breakfast al a cart and the guest speaker was a
former NFL football player. I took a
few photos and listened.
The former NFL player informed the crowd of about 150 men
that he was a kicker, and he was known as "Thunder Foot" among his
teammates and the league. As he went
into detail about his college and NFL career, I noticed something missing. The kicker was really this: There was no
emphasis on the preeminence of Christ.
I thought there would be some sort of theme to his winded story ending
in a particular passage of the Bible.
Nothing, nada, zilch!
I was disappointed in that the gospel of Christ or anything
directly related to Christ was never the key.
The speech was entirely about his college and NFL career, laid out with
humorous stories. Afterwards, several
people sought his personal playing card and his autograph. This had nothing to do with Christ and His
ministry.
The church business had used this "men's
conference" as a marketing strategy to get men to join their church
organization. The more men, the more
wallets!
At the time, I did not see this as anything derogatory or
deceptive. But as time went by, and as
I had discovered the manners in which I call "churchianity" was
operating. It was mostly
church-centered and noticeably less and less of Christ-centered. This bothered my spirit.
More and more emphasis is spent on ways to get people to
attend church businesses. And this is
accomplished by BIG names such as Tim Tebow (NFL Quarterback), Josh McDowell
(Author and Speaker), Dan Cathy (President and CEO of Chick-Fil-A), and Fred
Luter (SBC President) in the fashion of a "Grid-Iron Men's
Conference." This recently came to
my attention via a pamphlet mailing.
There is no mention of Jesus.
However, there is the glory of men in that it is "Presented by Phil
Waldrep Ministries."
The purpose is not to bring the gospel of Jesus Christ
before the people, but rather to get people to attend, contribute, and become
faithful to the church business. This
is churchianity at its finest. The
"Grid Iron Men's Conference" cost only $79.00 and is to be held at
the Birmingham Jefferson Convention Complex (BJCC) Arena, which seats
19,000. The cost of this conference
exceeds any show scheduled for the next six months including the upcoming Jerry
Seinfeld event costing a maximum of $77.00.
If you do the math, this sell-out conference will bring in a cool $1.5
million. And yet, the pamphlet and the
website make no mention of His name, "Jesus Christ."
Many years ago, I viewed someone's characteristic guide of
cults. Included in that list was when
an organization uses their own name then beware. "Presented by Phil Waldrep Ministries" fits this
characterization. Once one registers
for this conference, the return credit card will be charged to PWM.CC Phil
Waldrep.
Jesus explicitly stated,
"I am the way, the truth, and the life. No one comes to the Father except through
Me." - John 14:6 (NIV)
Churchianity has changed this. One Baptist church organization boldly proclaimed during a
recorded sermon, "Jesus brought you salvation... the church maintains
salvation for you." In so doing, Jesus' statement has been
modified to, "The church is the way, the truth, and the life. No man can come to the Father except through
the church organization."
This is the church organization's deception, bestowed with
the doctrines, traditions, and fables of men which nullify the Word of
God. Marketing tactics as described are
only part of the means of luring people into their fold, fleece the flock and
continually feed them with the dependency of the church business.